Work

Go Beyond Advertising.

Build Real Connections

Field marketing involves offline, in-person interactions aimed at creating experiential connections.

It entails actively engaging with individuals, crafting narratives around your brand, and customising conversations to suit each person's needs.

In-person experience marketing offers customers the opportunity to engage directly with a brand, fostering meaningful relationships. Despite addressing numerous individuals, each encounter yields a distinct and personalized message.

For brands, experience marketing boosts sales conversion rates. Effective face-to-face campaigns not only introduce people to a brand but also serve as a means to onboard new customers into the sales funnel.

BENEFITS

Conversion Is Key

Maximize your advertising investment by prioritizing the crucial stage of the funnel: conversion. While awareness and interest are essential for guiding customers along the sales journey, revenue is generated at the point of purchase. At UG, we specialize in driving conversions to create profits. Pairing offline strategies with online engagement is essential for comprehensive marketing success.

Engage The Disengaged

Connect with customers who are tuning out the noise of mass marketing, by initiating personal interactions with a friendly handshake and a warm smile. Engage them in authentic conversations to understand their motivations for making purchases. Remember, customers are human beings, not merely consumers.

Answer Questions

Go beyond just providing the "what" and delve into the "why" and "how". Many customers become lost when there's no one available to address their basic yet significant inquiries. Especially with higher value products and service contracts, a mere advertisement won't suffice to elucidate, qualify, and secure a commitment.

Better Value

A customer who receives a personalized message and sales process, along with establishing a human connection with a brand, typically becomes a longer-term and more valuable customer. Our Cost Per Acquisition (CPA) led model further enhances the value proposition.

Measure What Matters

When reporting results, go beyond superficial metrics and focus on measuring conversations that actively contribute to acquisition, engagement, and customer lifetime value. Flexibility in altering your strategies based on these results and aligned goals is crucial. Each conversation is meticulously tracked, ensuring that every outcome is accounted for. By being quantifiable, it opens avenues for both sales and learning, driving future strategic decisions.

THE UG VALUE PROPOSITION

£X

Cost Per Acquisition

We will build a campaign where you only pay for actual growth and increased market share

£ 0 x

Customer Lifetime Value

When Customer Lifetime Value is many multiples of Acquisition Cost we have a partnership that makes sense and like our largest partners will hopefully be longterm

MULTI-CHANNEL APPROACH

Field Sales

Having specific postcodes, businesses, or households on your lead list is crucial, especially in scenarios like our Fibre Broadband campaigns where targeting specific homes based on serviceability and contract status is essential. In such cases, events campaigns may yield a poor return on investment. With our nationwide coverage and high percentage penetration, our ground teams ensure that geographic limitations no longer restrict your reach.

Retail

Let our teams staff your locations, driving incremental sales from your existing prequalified customer base. Alternatively, we can establish partnerships between your store and major brands, leveraging empty floor space to generate additional revenue streams.

Events

For maximum exposure, we offer comprehensive services including booking, building, staffing, and executing large-scale events tailored for lead generation and sales activations.

Contact Centre

During COVID, many consumers shifted towards preferring phone-based sales and customer service interactions. In response, we adapted our business to establish an award-winning in- and outbound contact center.

Ready to partner?

Discover how you can begin engaging customers through UG's soon-to-be international network of sales teams.